From selling cocktails at 17 to building the intelligence layer of social media.
At 17, Inge Hunter was homeless in Cambridge, living on £4 a week. The bus to college cost £3.20 a day. She started selling cocktails outside nightclubs. She has since built six companies — each one a deliberate step forward.
What connects them all: a deeply technical mind, domain expertise in social media built over a decade, and an awareness of where AI was heading that started at the age of 8. Clue Labs is not a pivot. It is the inevitable product of everything that came before it.
- 2009The BarVentureA mobile cocktail bar started at 17, selling outside Cambridge nightclubs. The first venture.
- 2010–2013Anglia Ruskin UniversityEducationBA Business, Management & Marketing. First class.
- 2014Inge Louise EventsVentureWedding and corporate events planning. High-end clients, large-scale multi-day celebrations.
- 2017B3 Social DesignVentureSocial media management agency for small businesses. Evolved into Inge Louise Ltd in 2019.
- 2018Inge Hunter (consultancy)Venture1:1 social media consultancy, live training, lecturing and education.
- 2023GBEARecognitionCreative Entrepreneur of the Year.
- 2023Founded Clue ContentVentureVideo production and social media content agency, Newmarket.
- 2024Backed by Innovate UKRecognitionSt John's Innovation Centre, Cambridge.
- 2024UK StartUp AwardsRecognitionNational Winner, Marketing & Advertising category.
- 2023–2025Built & launched Clue LabsVentureIncubated inside Clue Content from 2023. Platform launched in 2025.
- 2025Coined SDOMilestoneSocial Discovery Optimisation — the category that defines Clue Labs.
- 2025UBS Female FounderRecognitionSelected for the global investor readiness programme.
- 2026FFinc Forward FasterRecognitionSelected for the six-month accelerator for the UK's most ambitious female-founded businesses, backed by BGF and HSBC.
- 2026Clue Labs v3 launchMilestoneGNN architecture, SDO intelligence platform.
Outside of building companies, Inge is an active philanthropist focused on women, girls, and social mobility. Having started her entrepreneurial journey from a homeless hostel at 17, she understands first-hand what it means to build without a safety net — and believes access to opportunity should never be determined by where you start.