Two companies. One thesis.

AI-powered social media software that reads your data and tells you exactly what to post next.

Clue Labs is a B2B SaaS platform built on a Graph Neural Network architecture Inge Hunter designed — the only tool built on the category she coined: Social Discovery Optimisation (SDO). It analyses thousands of data points across tone, format, cadence, timing and creative style, then surfaces the patterns your audience is already responding to. Every recommendation maps to a real commercial goal — awareness, audience, engagement or conversion — with full briefs, content calendars and real-time algorithm tracking, so businesses stop guessing and start growing.

In development

Since 2023

Launched

2025

Architecture

GNN

Model

B2B SaaS

Beta launch MRR

£10k in 15 mins

Growth

20% MoM

v3 launch

May 2026

Backed

Innovate UK + angel

An entire content department, without the massive overheads.

Clue Content is an award-winning video and social content agency. A fully integrated team of strategists, content creators, video producers and data analysts — embedded in the brand from planning to daily delivery. The data-led, human-made approach helps businesses claw back around 100 hours a quarter on content production while doubling inbound enquiries through consistent, high-quality output across every platform.

Founded

2023

Location

Cambridge, UK

Model

Retainer

Recognition

GBEA Creative Entrepreneur of the Year · UK StartUp Awards National Winner (Marketing & Advertising)